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Online SEO & Digital Media Marketing Diploma Course
Learn the basics of marketing with the Online SEO and Digital Media Marketing Diploma Course Includes modules on email marketing, SEO and social media (including Facebook and Twitter) Teaches you all you need to excel in the world of online marketing as a professional or beginner Focus on data analytics, SEO keywords, website monetisation and plugin installation Taught through video tutorials, online materials, recommended reading and assessments Includes 35 hours of guided learning hours made up of real-time contact and guidance Get a professional qualification endorsed by TQUK and Ofqual Awarding Organisation Accredited by CPD and awards 40 CPD points upon completion See Full Details for product specifications Save on the Online SEO and Digital Media Marketing Diploma Course - now only 7.99 pounds
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Digital Marketing Strategy : An Integrated Approach to Online Marketing
Build an effective and practical digital marketing strategy with this bestselling guide, covering everything from automation and analytics to integrating AI. Digital Marketing Strategy is a global bestseller, and a one-stop guide to structuring and building a more strategic approach to digital marketing.Now fully updated, this third edition covers the integration of AI in marketing, e-commerce, marketing automation, affiliate marketing and how to use digital analytical tools, plus new strategies for the latest cookie changes and privacy protection. Digital Marketing Strategy will show you how to effectively select, align and manage digital channels and operations, to streamline a successful digital marketing strategy for measurable, optimized results.Recommended by the Chartered Institute of Marketing (CIM), it is supported by real-world case studies from the likes of Coca-Cola, Spotify, Airbnb, Adidas and Hostelworld as well as checklists, key terms and insights from leading industry practitioners to help you develop your own digital marketing strategy.This book is an invaluable guide for both digital marketing students and entry-level to mid-management marketing professionals. Accompanying online resources consist of practical implementation guides spanning SEO, paid-search, email, lead-generation, as well as presentation slides and activity sheets.
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Blogging: A 6-Figure Strategy : Learn The Exact Methods To Profit Online With Blog Content Writing, Affiliate Marketing, SEO & Social Media To Build An Ultimate Passive Income Business (For Beginners)
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The Marketing Agency Blueprint : The Handbook for Building Hybrid PR, SEO, Content, Advertising, and Web Firms
Build a disruptive marketing agency for the modern age The marketing services industry is on the cusp of a truly transformational period.The old guard, rooted in tradition and resistant to change, will fall and new leaders will emerge.Hybrid marketing agencies that are more nimble, tech savvy, and collaborative will redefine the industry.Digital services will be engrained into the DNA and blended with traditional methods for integrated campaigns.The depth, versatility, and drive of their talent will be the cornerstones of organizations that pursue a higher purpose.The Marketing Agency Blueprint is a practical and candid guide that presents ten rules for building such a hybrid agency. The new marketing agency model will create and nurture diverse recurring revenue streams through a mix of services, consulting, training, education, publishing, and software sales.It will use efficiency and productivity, not billable hours, as the essential drivers of profitability.Its value and success will be measured by outcomes, not outputs.Its strength and stability will depend on a willingness to be in a perpetual state of change, and an ability to execute and adapt faster than competitors.The Marketing Agency Blueprint demonstrates how to: Generate more qualified leads, win clients with set pricing and service packages, and secure more long-term retainersDevelop highly efficient management systems and more effective account teamsDeliver greater results and value to clients This is the future of the marketing services industry.A future defined and led by underdogs and innovators.You have the opportunity to be at the forefront of the transformation.
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Advanced Instagram Marketing Online Course
Get to grips with the essential elements with this Advanced Instagram Marketing Online Course Keep your knowledge up to date with the latest trends and practices using this course Helps you to understand how and why video posts and hashtag strategies help your marketing Up your social media game with all the expert tips, tracks and hacks Topics are broken down into bite-sized modules so you can easily understand Pass the exam at the end to quality for CPD accredited certificates An expert tutor will asses your assignment and provide helpful feedback With video lessons and online study materials available for one year Please see Full Details for product specifications Note: Certificate not included; available as a PDF at a 9 pounds supplement and a Hardcopy at a 15 pounds supplement Put the social in social media with the Advanced Instagram Marketing Online Course - now 14.99 pounds
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Affiliate Marketing : Marketing Strategies Online Market Affiliates Social Media Marketing Email Marketing (Uncovering The Secrets To Profitable Online Income)
A exhaustive guide to affiliate marketing designed to aid both novice and experienced marketers in achieving success in the industry. It addresses everything from establishing a website and selecting affiliate products to driving traffic and optimizing campaigns for optimum profitability.Are you prepared to maximize the potential of affiliate marketing and advance your online business?This comprehensive e-book, designed for both novices and advanced users, is the only resource you need.You will find all the essential information and Step-by-Step Guidance you need to get started with affiliate marketing from the ground up, if you are just beginning out.And if you've already made a few purchases, get ready for your profits to skyrocket thanks to the insider information and secret tips you'll discover in this article.
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The Digital Marketing Handbook : Create a simple strategy and grow your business online
From strategist, speaker and podcaster Alice Benham comes The Digital Marketing Handbook - an expert guide covering the fundamentals of marketing, filled with case studies and interviews with industry insiders. There's so much marketing expertise out there but how should people know what to listen to?How to implement it? Or where to start? By covering the fundamentals of marketing, this book will act as a north star for small business owners looking to grow.Like Alice herself, the book is honest, practical, engaging and actionable - no fluff or complication allowed - and will help you build a community, get visible and make sales.Rooted in theory but with real-life experiences and case studies from entrepreneurs who have made digital marketing work for them, the book will leave you with the clarity and systems to take your business to the next level.An indispensable resource for small business owners, freelancers, entrepreneurs and marketing students. Here's what to expect from the book:Proven and practical expertise Clear definitions (no jargon!) Quick tips Examples and case studies Insights from trusted experts Chapter summaries for easy reminders Action steps for every topic
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Marketing Strategy : Based on First Principles and Data Analytics
Marketing Strategy offers a unique and dynamic approach based on four underlying principles that underpin marketing today: All customers differ; All customers change; All competitors react; and All resources are limited.The structured framework of this acclaimed textbook allows marketers to develop effective and flexible strategies to deal with diverse marketing problems under varying circumstances.Uniquely integrating marketing analytics and data driven techniques with fundamental strategic pillars the book exemplifies a contemporary, evidence-based approach.This base toolkit will support students’ decision-making processes and equip them for a world driven by big data.The second edition builds on the first’s successful core foundation, with additional pedagogy and key updates. Research-based, action-oriented, and authored by world-leading experts, Marketing Strategy is the ideal resource for advanced undergraduate, MBA, and EMBA students of marketing, and executives looking to bring a more systematic approach to corporate marketing strategies. New to this Edition:- Revised and updated throughout to reflect new research and industry developments, including expanded coverage of digital marketing, influencer marketing and social media strategies- Enhanced pedagogy including new Worked Examples of Data Analytics Techniques and unsolved Analytics Driven Case Exercises, to offer students hands-on practice of data manipulation as well as classroom activities to stimulate peer-to-peer discussion- Expanded range of examples to cover over 250 diverse companies from 25 countries and most industry segments- Vibrant visual presentation with a new full colour designAccompanying online resources for this title can be found at bloomsburyonlineresources.com/marketing-strategy-2e.These resources are designed to support teaching and learning when using this textbook and are available at no extra cost.
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